“our goals are the same… to be a media organization that produces great content for our users, wherever they wish to consume it.”

Innovative way to separate markup from content in order to make content more portable for any re-use.

Nice graphic on the evolution of traffic to CNN.com. 9/11 doubled previous highest page views, but elections are always big draws as well. Nice to see the democratic process is still a big concern to a lot of people. (h/t daringfireball)

Shows a disastrous trend line for paper circulation numbers. Comments discuss what events precipitated big decline in 2006, since Internet news has been around for a while, obviously. It could just it took readers a while to cancel local subs since they typically were a small expense.

On the advantage a magazine has in an online world

“What’s interesting to me about magazines is magazine, not just us, but a whole host of other ones tend to be ones where people, you read them leaning back. You read them on the sofa, you’re reading them at Starbucks. Newspapers tend to be things where you’re leaning forward. It’s like the Internet, stuff where you need to get news quickly. We’re a slightly more reflective, and it’s interesting in Britain — is that Sunday and Saturday papers are doing quite well because people have more time to read them.”

Also related to what purists say about the tactile experience of reading an actual book, rather than on screen. The context of having mindful time to absorb/experience what you are reading versus the multitasking crunch of reading emails, news, tweets, etc.

focus on using emerging social technologies for transforming businesses, instead of merely reaching out to customers.

Nice to see the shift from social media as something we “do” to a way to do business better, like BASF. Good links in the article to Anne McCrossan and Gauruv Mishra.

Colleague Dr Claire Wardle said times had since changed, with the BBC UGC hub of 23 journalists now based in the heart of the newsroom and dealing with 10-20,000 emails a day.

She added: “Now, every day on the hub there’s a core team out on Flickr and Twitter looking for news stories, going to where the conversation is taking place rather than waiting for it to come to them. The hub has an awareness of how it (social media) works, and is trying to get the rest of the BBC to take it on board.”

Examples of Old Media not giving much credibility to user generated content. That view has evolved at the BBC, at least, to rely on the hive mind as a filter for what is news.

Journalism, by and large, has been a product produced by writers and editors and delivered to an audience. That was fine when there was no technology to allow journalists to engage in an ongoing dialogue with readers and to allow for true collaboration between the writers and the readers.

What journalism needs to become is this digital age is a process that embraces and involves your audience at every level, from idea generation to reporting and sourcing and finally to the publication of the article when the journalism then becomes an intellectual camp fire around which you gather an audience to have a thoughtful conversation about the story’s topic. 

BW suggests evolving from a Broadcast medium to an Interactivite medium. Not interested in just Page views but more importantly, engagement metrics. Businessweek’s argument is the increased interactivity between journos and readers increases the value of their product in a competitive market. (via @niemanlab)

I found this quite inspiring. 79 page PDF. The wife actually pointed me to it. Was that a hint?