MediaShift . Condé Nast, Hachette Magazines Push into iPhone Apps | PBS

Condé Nast’s GQ magazine app, which was released two weeks ago, has ventured into entirely new territory. It’s what Sarah Chubb, president of Condé Nast Digital, called a “replica” iPhone app because it qualifies with the Audit Bureau of Circulations as a digital edition of the magazine. That means app sales are included in circulation figures as “digital single copy sales.” The app presents the content of the entire December 2009 issue, reformatted and packaged with some exclusive extras, for $2.99 — less than the print edition’s cover price.

Appropriate for any weekly niche publication. Using the mobile capabilities to enhance the core content.

Posted via web from Bryan Skelton’s Posterous


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