Less is Better | UX Magazine

We have a slightly different perception of what designers are at 37signals. It is not so much about making things pretty as it is about figuring out what things should be and how they should work. That requires looking at the things themselves and not at the frame, or other elements that will fall into place naturally later. Once you have a really good message design, creating the rest in some ways is trivial.

Interview with David Heinemeier Hansson of 37Signals. Discussion on Ruby on Rails, simplicity, UI design, software development (no func specs!) and iterative product development. I liked the concept of the “epicenter design” when laying out an element, work outward from the core of the matter.