Amex OPEN keeps ‘pulse’ on B2B with social media

One company, American Express, has a division called OPEN that is exclusively dedicated to the success of small business owners and their companies. The growth of these businesses in turn means that OPEN will succeed, and the company has realized that social media has become a priority for small business owners

The forums initially grew as an extension of live events, face to face networking extended online.

Posted via web from Bryan Skelton’s Posterous


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