A fascinating study of the NYT’s Interactive News unit #foj
The core unifying quality Royal found among the staff wasn’t a specific programming skill or even a set of those skills. It was passion. Curiosity. Enjoyment of the work and openness to new processes and approaches.
As consumption of information becomes more interactive (iPad, Android, Google TV, whatever), this type of team will be essential for publishers.
Curiosity may have killed the cat, but it definitely has fueled a lot of innovation.
iPad will start small, but grow into large platform #apple #prodmgmt
That’s how Apple builds its platforms. It’s a slow and steady process of continuous iterative improvement—so slow, in fact, that the process is easy to overlook if you’re observing it in real time. Only in hindsight is it obvious just how remarkable Apple’s platform development process is.
Starting with the release of a minimum core product and then slowly building over time is a good recipe for success.
NYT on the Importance Of Engagement, Identity | paidContent #prodmgmt
Facebook works because it is rooted in identity. It is an exercise of one’s ego online. As I’m sure you all know, the usage statistics on Facebook are off the charts, in part, because of real identity, the exercise of one self’s in the digital realm.
This offers something important to publishers. For the first time, we can populate our site with users who come to us as themselves, not merely as anonymous screen names. I’ve always thought that among our most leverageable assets is our audience.
Discussion with SVP for Digital Operations at NYT on engagement. Publishers chase engagement as an important metric, but Nisenholtz says the trend away from anonymity to real identity, thanks partially to Facebook Connect, is capable of having a great impact on publishers. Not only can they monetize their audience by selling demos to advertisers, but the quality of conversation/engagement is higher due to the trend toward real identity of contributors.
I personally see news media still fundamentally struggling with paradox of needing to present news, not opinion vs. engagement being a conversation, 2-way, with personality and opinions. Maybe that is why most of the examples in this article discuss news mashups with APIs (post news reporting), reviews, Answers sites, etc.
Newspaper economics: online and offline #foj
This isn’t so surprising: the fact of the matter is that newspapers have never made much money from news. They’ve made money from the special interest sections on topics such as Automotive, Travel, Home & Garden, Food & Drink, and so on. These sections attract contextually targeted advertising, which is much more effective than non-targeted advertising. After all, someone reading the Automotive section is likely to be more interested in cars than the average consumer, so advertisers will pay a premium to reach those consumers.Traditionally, the ad revenue from these special sections has been used to cross-subsidize the core news production. Nowadays internet users go directly to websites like Edmunds, Orbitz, Epicurious, and Amazon to look for products and services in specialized areas. Not surprisingly, advertisers follow those eyeballs, which makes the traditional cross-subsidization model that newspapers have used far more difficult.
As the newspapers lose their revenue streams, they are having trouble subsidizing the news operation. The disintermediation of Craigslist killing classified revenue wasn’t highlighted, and should have been.
Google’s economist gives too short mention to the societal value of news, IMHO, and similarly recommends to “burn the ships” ( Andreessen http://techcrunch.com/2010/03/06/andreessen-media-burn-boats/) and kill the print version to save costs. Varian’s main suggestion is to experiment, experiment, experiment, and that is just good business sense. The best businesses are diversified, trying new revenue models is key to staying alive.
The Failure of Empathy #prodmgmt
They want things to work most of the time, and be easy to fix when they don’t. And if the process by which it happens is “magic” they are totally cool with that.
I didn’t quite get the vitriol against the iPad launch either. Just because you may not be the target audience of a product (or you may think you are not, yet), doesn’t mean that product sucks. Especially if you haven’t even used one, or seen how many millions of others happily will.
louisgray.com: The Burning Drive to Never Settle: Refuse to Compromise
The best companies and people in business and technology refuse to compromise, even in the face of incredible challenges. The ones that are revered do not concede the battle for product quality, scale, reach or speed.
Couple of product management examples of setting HAGs (Hairy Audacious Goals) to drive results.
Facebook, Privacy and Coding
Rumpus: So tell me about the engineers.
Employee: They’re weird, and smart as balls. For example, this guy right now is single-handedly rewriting, essentially, the entire site. Our site is coded, I’d say, 90% in PHP. All the front end — everything you see — is generated via a language called PHP. He is creating HPHP, Hyper-PHP, which means he’s literally rewriting the entire language. There’s this distinction in coding between a scripted language and a compiled language. PHP is an example of a scripted language. The computer or browser reads the program like a script, from top to bottom, and executes it in that order: anything you declare at the bottom cannot be referenced at the top. But with a compiled language, the program you write is compiled into an executable file. It doesn’t have to read the program from beginning to end in order to execute commands. It’s much faster that way. So this engineer is converting the site from one that runs on a scripted language to one that runs on a compiled language. However, if you went to go talk to him about basketball, you would probably have the most awkward conversation you’d have with a human being in your entire life. You just can’t talk to these people on a normal level. If you wanted to talk about basketball, talk about graph theory. Then he’d get it. And there’s a lot of people like that. But by golly, they can do their jobs.
Perceived speed continues to be king for user experience.
Pinboard Blog
Our technical goals are to never lose data, be very fast, and favor boring and faded technologies where possible. A rule of thumb that has worked well for me is that if I’m excited to play around with something, it probably doesn’t belong in production.
Part of a description of technical underpinnings of bookmarking app Pinboard.
We Should All Get It Wrong Like Apple | The Big Money
Third, engaging with your customers via the real-time Web is not, in fact, mandatory. A recent post on the influential TechCrunch blog criticizes Apple for “doing it wrong” when it comes to new media, but it’s hard to understand what that means. Business success has objective measures, and Apple is enjoying enormous success. If Apple is doing it wrong, I’d like my business to be doing it wrong, too.
Latest and greatest is not always the best. Just because social media is hot, it is not always the best tool for the job at hand. This is not to say that Apple will avoid social media for long, just that they have done quite well pushing product without it, so far.
No secret I am a big Apple fan, not necessarily because of the branding or marketing, but because the products are simply superior. Yes, the company has some negatives, and the closed loop software frustrates some people (c’mon, their street address is One Infinite Loop), but nobody is perfect, everything has some amount of tradeoffs. I like the tradeoffs Apple has decided on, because the result has been products that I love to use and recommend.
Lite as a Feather: Why Simplicity Is Hot
The Lite trend also acknowledges the inherent value of simplicity in reducing friction, both in terms of cognitive processing and in literal page load times. It’s a busy world, and sometimes saving those few seconds can make a big difference in our perception of productivity and faster workflow.
It takes longer to make something “Simple” to use. It also requires understanding your users.